What are Audiences?

Audiences are groups of Profiles that can be targeted by a Persona Campaign.

There are 2 main types of audiences: The Main audience, and segments.

Main Audience

This is the default group of profiles in your workspace. It includes every profile, whether they are part of a segment or not, and whether they have been identified or not.

For example, a brand new visitor that has never visited your website in the past would be included in the Main audience. Likewise, a long-term customer on your subscribers’ list would be included in the Main audience.

Segments

Segments are sub-sets of the main audience. A group of specific profiles put on a list based on a set of unique characteristics (Profile attributes or/and events) compared to characteristics referred to in an audience’s segmentation rules. For example, any profile who purchased at least once, or any profile from Australia, or any profile with a specific Shopify Customer Tag.

You can connect Persona to a Peel Insights account and upload audiences you've defined there to Persona.

• If you have a Peel account on a paid plan, you can create new segments on your own or yu can also follow the steps in "Request a segment" to log a segment creation request with your Persona account manager.
• To learn more about Peel Analytics book a demo.
• To deliver persona campaigns to a specific audience, the audience member will need to be signed in to their customer account on your site.