How the “Any Visit” trigger works

The “Any Visit” trigger is the default trigger in your Persona workspace.

It is always considered as valid/applying as long as your visitor is on your website, and as long as your visitor has approved your cookie policy.

The “Any Visit” trigger can be associated with any of your audiences in order to deliver campaigns to visitors in those audiences whenever they visit your website.

For example, if you want anyone visiting your website to be shown one of your campaigns, simply associate that campaign to the combination of your "Any Visit" trigger with your "Every Visitor" in your Persona workflows dashboard.

Otherwise, if you want anyone in a specific segment to be shown one of your campaigns when they visit your website, simply associate that campaign to the combination of that segment and your "Any Visit" trigger" in your Persona workflows dashboard.

The only visitors who will not be targeted by a campaign associated with the trigger "Any Visit" are the visitors who didn't approve to be tracked through your cookie consent policy on your website.