What is Persona?

Persona is a powerful web personalization app allowing you to create unique on-site experiences tailored to each of your visitors.

With Persona, marketers can design and automate sequences of communications that will appear through notifications, pop-ups and embedded page sections to different visitors personas on their website.

Communications appearing on your website aim at increasing the likelihood that your visitors will make a purchase this visit and that they’ll come back again in the very near future.

To do so, Persona suggests a wide range of strategies such as:

• Showcasing products that are highly relevant for a specific visitor persona
• Offering relevant discounts in highly relevant page sections
• Showcasing existing customers’ satisfaction
• Suggesting high-converting pages to visitors reaching high-bounce rate pages
• Making targeted product suggestions based on previous purchase data
• and much more.

Where should I start?

We recommend starting your workflow by creating a simple campaign targeting profiles in your "All visitors" audience when they activate your "Any visit" trigger.

In the campaign, you’ll find a sequence (campaign can include multiple messaging sequences) in which communications such as notifications and pop-ups can be added ; as well as a page section panel, where website spaces embedded on your website can be set to display specific website blocks designed in Persona.

Start with a simple notification attracting attention on your best-selling product or best-selling category. From there, you’ll be able to continue defining the experience of your "Every visitor" audience , or create different journeys for visitors activating specific triggers, or identified as being part of specific segments.

For more information on the above visit:

• Create your first Campaign
• Create your first Trigger
• Create your first Page Section
• Glossary

Need a hand?

Our customer success team is just a click away. Open a new chat with us on the bottom left corner of your Persona account, or send us an email at hello@persona.relaycommerce.io

Why should I personalize my customer website experience?

The average visitor spends 54 seconds on a website and browses through 4.9 pages.

Every second that they spend on your website, and every piece of content that they read on it are precious.

The problem is that if your website is "static" (if it isn't personalized to different visitor Personas), then it is bound to display irrelevant content to some of your visitors, in other words, waste some of those very precious seconds.

Here are a couple of examples of such situations:

• Displaying a home page hero banner showcasing women products to a visitor who keep on visiting only your "Men" collection.
• Displaying notifications presenting the food containing animal products to a visitor who searched for the keyword "vegan" in your store 10 seconds ago.
• Displaying a "10% off your first order" pop-up to a visitor who landed on your website after clicking your "Win-back" facebook campaign targeting your Facebook audience of existing customers slipping away.

Put simply, if you were to run a brick-and-mortar clothing shop and that one of your retail associate was to greet Anna, one of your top-tier RFM customers, as if she was a complete unknown, and show her the Mens section as a first touchpoint, you wouldn't keep this retail associate for a very long time.

Merchants should feel the same about the website experience that they provide to their visitors. Irrelevant banners and content sections prevent your visitors from finding what really matters to them. It wastes away some of 54 seconds/4.9 pages, and in turn lowers your conversion rate.

Shopify has flagged Personalization of storefronts as being a major part of the future of eCommerce, going as far as saying that over the next 5 years, successful brands will be the ones setting themselves apart from the competition with personalized website experiences tailored to each of their visitors' journey.

With this shift, in 5 years from now, as a visitor, it will seem that visiting a website that doesn't show you content that is relevant to you will be as old-school as visiting a website from the 1990s.